CASAMILANO RENEWS ITS IDENTITY:"HOME IS MILAN"
At Salone del Mobile 2025, the debut of the brand’s new vision.
Casamilano is evolving, redefining its identity with a contemporary language that blends tradition and innovation, always embodying the excellence of Made in Italy. A journey that celebrates the essence of Milanese design, reinterpreting its heritage through collections that combine elegance, essentiality, and timeless quality.
Leading this new chapter is Derek Castiglioni, an internationally renowned architect and designer, who takes on the role of creative director for the brand. His vision merges aesthetics and functionality, enhancing the authenticity of materials, the purity of forms, and the harmony of proportions. The result is a collection of furniture and accessories that seamlessly integrate into the most refined living spaces, featuring an essential yet strongly distinctive design.
"Home is Milan" is a manifesto that expresses the brand’s deep connection to the city and its design tradition. To reinforce this bond, the new collection includes pieces inspired by the metropolis and its iconic landmarks, bearing the names of historic Milanese subway stations. A tribute to the city vibrancy, history, and architectural spirit, reinterpreted through exquisite materials and a contemporary language.
Enhancing this vision, Casamilano announces an exclusive collaboration with Moitié Studio, the design duo behind a selection of new furniture and lighting pieces for the brand. Their contribution brings strongly character-driven pieces to the collection, capable of engaging with tradition through a sophisticated and timeless aesthetic.
Casamilano will officially unveil this renewed identity and its new collections at Salone del Mobile 2025, the most prestigious event in the international design world. The exhibition space will serve as the perfect synthesis of the brand philosophy: a place where the past and future of design converge, offering an immersive experience that narrates contemporary living through the lens of Milanese tradition.
With this new direction, Casamilano reaffirms itself as a global reference in the world of design, not just a brand, but an experience: a journey through beauty, authenticity, and innovation, with a vision always set on the future and deep roots in the culture of Milanese design excellence.
